David Cohen
Brand Strategist, Entrepreneur and Artist

Equation Arts, LLC

David S. Cohen is a creative start-up veteran experienced in defining technology vision and product strategy for software and service companies in a wide range of industries. His entrepreneurial mindset and practical approach have led to the successful launch of numerous products and services including: unified messaging, web-based access to personal health-care information, alerting and notification applications, content transformation for wireless devices, mobile applications for CRM and SFA, VoiceXML-based IVR infrastructure services, and ruggedized computing solutions for field service. He is experienced in fund-raising, business planning, market strategy, product launches, pricing, brand creation, search engine optimization, differentiation analysis, product definition, and start-up coaching.

Mr. Cohen manages a number of successful efforts: Founder, Equation Arts, LLC, a marketing and brand strategy firm; Board member, Enterprise 2.0 Society (Technology Association of Georgia) – duties include participating in planning, strategy and marketing for the Enterprise 2.0 society. Mr. Cohen serves on several Advisory Boards: What a Concept! Inc. – Advising on brand development and go-to-market strategies; DemandVoice, Inc. – Advising on branding, product concepts and business development where he advises International Business Academies, Ltd. on Advising on marketing and branding.

Mr. Cohen managed some outstanding efforts such as a $30 million mobile solutions operation for ICM Corporation. He co-founded, created business plan and led strategic development for AnyDevice, Inc., a wireless application service platform. Additionally, Mr. Cohen Sold to HiddenMind Technologies and co-founded and created business plan for FlexMedia where he managed $1.2 million java telephony project for Z-Tel Communications (Now Trinsic, OTC BB: TRIN) and created web-marketing team for Premiere Technologies, Inc. (now Premiere Global Services, NYSE: PGI).

Mr. Cohen also brings an artist's eye and creativity to his work. His paintings have been exhibited in galleries in New York, New Jersey, Baltimore, Washington D.C. and Atlanta. His award-winning web design and user interface work has been displayed in articles in PC Magazine and Internet World and used as an example in the book Dynamic HTML Black Book for his innovative use of dynamic content. He has led creative teams on co-branded projects with CompuServe, The Weather Channel, Erols, Bigfoot, USA.net, Polygram, and American Express.

For more about David visit his studio: http://www.davidcohen.com/hicfram2.htm, or read his blog: http://davidscohen.wordpress.com